New Mexico Credit Unions Read Expands Impact in Fourth Year, Bringing Financial Literacy to Classrooms Statewide

Albuquerque, NM — In recognition of Financial Literacy Month and in celebration of Youth Month across the credit union movement, the Credit Union Foundation of New Mexico proudly continues its statewide initiative, New Mexico Credit Unions Read.

Launched in 2023, New Mexico Credit Unions Read is a coordinated effort that brings credit union professionals directly into elementary school classrooms across the state to read a financial literacy-focused book to students. The program is designed to introduce foundational money concepts in a way that is engaging, accessible, and memorable for young learners. Volunteers not only read the selected book aloud, but also lead guided discussions with students about the themes—helping them begin to understand concepts like saving, budgeting, needs versus wants, and making thoughtful financial choices.
A key component of the program is its commitment to accessibility and inclusion. The Credit Union Foundation of New Mexico provides both the featured book and accompanying curriculum materials in English and Spanish, ensuring that more students and classrooms across the state can fully participate and benefit from the experience.

Now in its fourth year, the program continues to grow in both reach and impact. In 2026, 17 participating credit unions came together with more than 250 volunteers to visit classrooms throughout New Mexico, reaching approximately 14,500 elementary school students during the month of April.
This year’s featured book, A Budget for Bingo by Tori Filas, helped bring these lessons to life through storytelling, giving students a relatable and age-appropriate introduction to budgeting and decision-making.

“Great things are happening in New Mexico!” said Melia Heimbuck, President and CEO of the Credit Union Association of New Mexico. “This program is a powerful example of what happens when credit unions come together to invest in their communities. By offering these resources in both English and Spanish, we’re able to meet students where they are and make sure these important lessons reach as many young New Mexicans as possible.”

To extend the impact beyond the classroom visit, the Foundation also provides teachers with a curriculum and classroom materials aligned to the book. This allows educators to turn the reading into a broader financial literacy unit, reinforcing key concepts and continuing the conversation with students after the volunteers leave.
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New Mexico Credit Unions Read reflects the credit union philosophy of people helping people and highlights the movement’s shared commitment to strengthening communities through education. As the initiative continues to grow, the Foundation remains focused on equipping young New Mexicans with the knowledge and confidence to make informed financial decisions.

About the Credit Union Foundation of New Mexico
The Credit Union Foundation of New Mexico supports the credit union community through financial education initiatives, community outreach, and programs that promote economic well-being across the state. The Foundation is dedicated to advancing the credit union mission of people helping people.

Media Contact:
Sara Rochelle
VP, Public Affairs & Association Services
Credit Union Foundation of New Mexico
[email protected]       
575-202-7227