Credit Union Association of New Mexico Announces Leadership Expansion: Sara Rochelle Promoted to VP of Public Affairs & Association Services; Kelsey McKahin Returns as Director of Programs & Events

Albuquerque, NM -- The Credit Union Association of New Mexico is pleased to share two leadership updates that strengthen its mission to advocate, educate, and collaborate with New Mexico’s credit unions. 
Sara Rochelle has been promoted to Vice President of Public Affairs & Association Services. Sara, who earned her Credit Union Designated Educator (CUDE) designation in 2025 and is a Credit Union Certified Marketing Executive (CUCME), will oversee advocacy communications, partnerships, member engagement, and other key Association services that strengthen statewide collaboration. 
Kelsey McKahin has returned to The Association as Director of Programs & Events, bringing expanded experience from her time with Montana’s Credit Unions along with her newly earned master’s in project management and CUDE designation. Kelsey began her credit union career at The Credit Union Association of New Mexico in 2023 and returns to lead the growth and execution of statewide programs and educational events. 
“These two changes are a big win for credit unions in New Mexico,” said Melia Heimbuck, President & CEO. “Sara has stepped into every challenge with creativity and dedication, and her leadership has made a real difference for our members. Additionally, having Kelsey return feels like welcoming home someone who already understands the heart of our work. I’m looking forward to seeing what they accomplish together.” 
Sara reflected on her new role and the direction ahead. “I’m grateful for the opportunity to keep growing with The Association,” said Rochelle. “New Mexico credit unions are doing incredible work, and I’m proud to support that. Having Kelsey back only strengthens what we’re building, and I’m excited for what’s ahead.” 
Kelsey shared her excitement about returning to the credit union community where she began. “I’m really happy to be back at The Association and working with New Mexico credit unions again,” said McKahin. “This place shaped the start of my career, and I’m looking forward to building programs and events that bring people together and support the work credit unions do every day.” 
The Association looks forward to the impact both leaders will have as they work together to advance advocacy, collaboration, and education for New Mexico’s credit unions. 
About The Credit Union Association of New Mexico 
The Credit Union Association of New Mexico is the trusted trade association for New Mexico credit unions, supporting member success through legislative advocacy, professional development, communications, and cooperative engagement.  
Media Contact: 
Sara Rochelle, VP of Public Affairs & Association Services 
Credit Union Association of New Mexico 
[email protected] 
575-202-7227 ​