Member Engagement Programs

Most credit unions know that they should be doing SOMETHING to attract young members.

“What are the benefits of a credit union youth savings program?”  The simple answer is that today’s youth are tomorrow’s adult members.  If credit unions fail to market to the next generation now, their future borrowing and spending may be lost to competitors.

The Credit Union Association of New Mexico has developed a strategy to aide you in ensuring the future of your credit union.  We proudly market the Claim Your Youth CultureTM program with Claim Your Youth Teens Financial Network, Family Roo and the Kirby Kangaroo Club to credit unions across the United States and Canada.

The Credit Union Association of New Mexico’s Claim Your Youth Culture Team brings you a full suite of programs that complement each other to provide your members with financial information and to promote and facilitate financial goal setting.

Membership Engagement Programs

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    Family Roo Financial News

    Family Roo Financial News Family Roo Financial News, formerly known as Lil Kirby Roo, is specifically targeted at parents. Family Roo is the companion site for the Claim Your Youth teen site and the Kirby Kangaroo Club child site. The site has current, continuously updated content for adults to not only, make them more financially informed, but also, give them, as parents, the tools they need to engage even the littlest Roo in finance related topics.

    Learn more by clicking here >>

    Email amy@cuanm.org for more information about Family Roo Financial News.

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    Kirby Kangaroo

    Kirby Kangaroo Club is a youth marketing and education program designed for children ages 5-12 that not only establishes a life-long relationship between them and your credit union, but also educates and engages these young members in healthy financial habits that will last a lifetime. Kids can follow along as Kirby lives and learns some valuable life, finance, and responsibility lessons in situations that are familiar to them.

    Learn more by clicking here >>

    Email amy@cuanm.org for more information about Kirby Kangaroo.

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    Claim Your Youth

    Claim Your Youth is a teen specific marketing program that is designed for young members aged 13-18. The program establishes and maintains a relationship with future adult members and helps them solidify their financial independence. Claim Your Youth is designed to answer common finance questions that hinder teens’ ability to take control of their finances, using topics and content that is relevant to them.

    Learn more by clicking here >>

    Email amy@cuanm.org for more information about Claim Your Youth.

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